Supermetrics Blog

Before the year comes to an end, let’s have a look at all the great things that happened at Supermetrics in 2022. This was a busy year for us—we like to set ourselves ambitious goals to serve our customers as best we can. We set goals to release new products, improve the existing ones, tighten ...

It’s the end of the year, and you know what that means: it’s time to make sure your social media reporting is up to date. Keep reading to learn the steps you need to make sure your social media reporting is comprehensive, accurate, and gives you the insights you need. By the end, you’ll be ...

Since the new Google Analytics 4 API quotas are in place, Looker Studio reports using the native Google Analytics 4 connector are likely to break frequently. Fortunately, there are many alternatives available. Keep reading to discover how these alternatives are different, exploring six routes to create stable reports adapted to your reporting needs. Do you ...

In marketing, data reveals a lot about your audience and business performance. That’s why marketers love collecting data and, sometimes, too much of it. Gathering and using data can be a double-edged sword. If you don’t take it seriously, you can break your customers’ trust and put them at risk. Keep reading to learn about ...

Regardless of what your business sells, there’s always another brand offering comparable products or services. That isn’t necessarily a bad thing. Competitors often execute marketing strategies that would work for your business, too. A competitive analysis uncovers those insights so you can replicate similar (or better) success. Competitor benchmarking, however, is time-consuming. Businesses guard their ...

Over the past week, you may have heard about “the quota apocalypse” or the “GA4 connector debacle” that a Google Analytics 4 update created for those reporting on GA4 properties in Looker Studio (formerly Google Data Studio). Remember to check our GA4 Knowledge Center for tutorial videos, support articles, and blog posts. Skip ahead >> ...

When it comes to marketing, timing is everything. That’s why campaigns that work great during certain times of the year can fail miserably during others. Especially during peak season. So, between Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, and New Year’s, there are plenty of holidays and occasions to plan marketing for. And with ...

Most marketers agree that non-cookie measurement methods will have a big impact on advertising. But, implementing these methods requires a certain level of analytics capability and access to the right data. You might find yourself asking: Keep reading to learn more about the analytics maturity model, how to figure out which step you’re at, and ...

Most marketing teams have some kind of data problem.  Either they don’t have enough data, they have too much of it, or most commonly, they don’t know what to do with it. And that’s why in this post, we’ll evaluate two of the most common ways businesses are currently putting their marketing data to work: ...

As the SaaS industry matures, there’s an increasing demand for SaaS companies to show their performance not only in terms of top-line growth but also with a focus on operational efficiency and cost structure. This guide explores the most important considerations when creating an annual report as a SaaS company. We’ll also walk you through ...